You may be a marketer. You may have a product, or maybe a service, but what you’re trying to build is a great brand. First, let’s backtrack: is your product any good? Great, that’s prerequisite.
There are four fundamentals to earning the kind of mental real estate great brands own. Be consistent, treat people with respect and be interesting and authentic.
What’s that mean? It means everything we already know, but a lot of organizations ignore it for some reason.
Brands shouldn’t purposely dull a message out of fear, because being true to your people is more valuable than being understood by the masses.
My mission is to build intelligent brands who serve intelligent people a product or service they actually need.
I use storytelling as a device to stop people in their tracks, shine the light on truth and make a powerful argument for why a product or service is needed. That philosophy means every single touch point a brand owns - from strategy, identity & business philosophy to photography, video, & web design - must be consistent, authentic and be treated with the utmost attention to detail. And it has to flip the page on the brand narrative.
So yes, I’m extremely passionate about creating things that feel natural, ring true and look beautiful. It seems so obvious when you read that sentence; but then, why is that kind of work so rare?
Let’s change that.
Let's win because we earned it.