Midwest Innocence Project: Faces of Innocence 2016.

Rise Up. The Midwest Innocence Project brought me in to help them connect with donors on an emotional and impactful level, looking not only to uncover the reality that there are, in fact, thousands of people in jail across the United States for crimes they did not commit, but to make the public truly understand the magnitude of the pain, devastation, and suffering the wrongfully convicted and their families endure. With having to operate purely on private donations with a staff of only 4, not to mention having to battle the United States Judicial System, their small team of lawyers work pro bono on cases that cost on average $350,000 and 10 years to complete. My focus was not only on the hard work of the Midwest Innocence Project, but the realization that real lives were lost and what once was will never be again. It was to show that even amidst the throes of all the depths of darkness, people can rise up and find the light. I commissioned Molly Carroll to sing at the event. She gave a truly moving performance of the Andra Day song - "Rise Up". She was accompanied on the piano by her brother, Rick Carroll. As a result, the Midwest Innocence Project saw a 75% increase in donations vs. the 2015 event. Creative Direction: Me. Photography: Me. Motion Graphics: Me. Editing: Me.

Photography, Advertising, Film

Teaser for the Faces of Innocence Video.

You may also like